Feb. 28, 2020
The meaning of Chooch for Chooch AI was originally a combination of the words “choose” and “search” when the company was founded. The founders were also at the time, of course, aware of the various meanings of Chooch.
Yes, Chooch means “a person without common sense” in Italian slang, from the word ciuccio, from which “chooch” is derived. Literally ciuccio is Italian for a pacifier for children. However, in the south of Italy, Chooch also means donkey, something akin to the American slang, “jackass” or “idiot”.
At first, naming an AI company Chooch, meaning basically idiot, seems completely misguided. We hear this all the time. However, AI is actually the epitome of idiotic, until it is trained with data, and that data has been processed by AI models. AI is an empty shell, a vessel for knowing. It’s also ironic that Chooch means idiot, given that Chooch AI is actually very accurate when trained for a specific solution.
Chooch can count cells faster and more accurately than not just idiots, but also medical researchers. Chooch can identify objects on the ground from aircraft synthetic aperture radar more easily than a geospatial analyst. Chooch can also identify badly shot photos submitted to online retail platforms, which means that Chooch is smarter than content editors when it comes to picking photos that sell products.
Chooch may have meant idiot, but now it’s the name of some very smart visual AI.